STEP 01 / DISCOVERY

We will start by understanding your business, ideal audience and impact. This step is essential to make sure we're on the same page and able to position your brand well. We will use what we uncover in this step to base all the rationale behind the brand design and guide us through the whole design process.

STEP 02 / BRAND DEVELOPMENT

In this step, I will explore, refine and present one well-thought-out design mood concept. This allows you to get a full picture of the brand. I will go deep in my explorations on typography, colors, and really try to envision how the concept would work in real life.

STEP 03 / REFINEMENTS

After you see my first concept, you can now provide feedback. If the concept I presented falls short, we will talk about it and adjust. We will go through 2 collaborative rounds of refinements and intentionally craft a brand that expresses your unique story and represents you well.

Your business is uniquely yours, with vision, goals, and people you want to serve well.

So I want to make sure that in the process we best suit your unique needs and vision.

STEP 04 / BRAND STYLE GUIDE

Now that we have our final direction, I'll put everything together in a Brand Guide to show you how to use your brand consistently, intentionally, and strategically. Together with the guide, I will also deliver your Brand Package which consists of all your brand elements for the web and print.

STEP 05 / BRAND APPLICATIONS

Finally, we'll create any collateral pieces that you have chosen to include in your project. If you need collateral pieces to be editable, I will create them as templates that you can use.

PRINT: business card design, stationery design (note/thank you card, gift card, postcard, stickers, tape, tags), branded tissue paper/ mailer, product packaging, or other marketing materials.

DIGITAL: social media (Instagram, Facebook, Pinterest) templates, newsletter templates.

This is not a definitive list. If you have a specific collateral item in mind, please let me know.